Russ Rolfe has been with Microsoft for almost 2 yrs as one of the World-Ready Guides who evangelize World-Readiness to designers, developers and tester inside and outside of the company. He has been involved with Globalization, Internationalization and Localization for over 20 years. He recently spent a year developing the Internationalization guidelines for AT&T's $10 billion global venture with BT (British Telecom). Before that, he spent 12 years with ALPNET (a global Internationalization/Localization company) developing tools (like the predecessor to translation memory) and procedures to improve the globalization process. In the early 80's, he spent 5 years with Weidner Communications developing a Japanese to English machine translation system.